Give Thanks and Think Small
November 26, 2014
By: Tom Todt, District Director U.S. Small Business Administration
Most Americans know Black Friday and Cyber Monday as the big days for holiday shopping.
Small Business Saturday is the Johnny-come-lately to the retail fray. On Small Business Saturday – November 29th – small businesses across the country will open their doors to promote “shopping small”.
From the storefront shops that anchor Main Street to the high-tech startups that keep America on the cutting edge, small businesses are the backbone of our economy and the cornerstones of our Nation’s promise. These businesses create two out of every three new jobs in America, helping spur economic development in communities across our country and giving millions of families and individuals the opportunity to achieve the American dream.
Small Business Saturday is a national initiative that marks a day to support the local businesses that create jobs, boost the economy, and preserve neighborhoods around the country. This money goes right back into the local economy, and that’s important because we know that half of working Americans either own or work for a small business. When you support a small business, you help to preserve the things that you like about your neighborhood, your town. The sales taxes generated locally help provide local services like fire and police protection as well as other municipal services.
Last year, 69.7 million people who shopped on Small Business Saturday did so-at least partly-because of the awareness effort, giving a boost to Main Street merchants with an estimated $5.5 billion in sales to independently-owned small businesses. This year we hope those numbers will increase.
Participate and find small businesses in your area to shop at on November 29th.
Let’s all do our part this year to help America’s small businesses do what they do best: grow their business, create jobs, and ensure that our communities remain as vibrant tomorrow as they are today. Happy Thanksgiving, Happy Small Business Saturday, and Happy Holidays!