April 22, 2016
Marketing has changed drastically over the last few years. From emerging social media and evolving digital channels, every day is different. Are you in marketing?
- Are you a small business owner?
- Does your job include the phrases marketing or PR?
- Actually, if you work, in general, you’re a salesman for your company, whether you like sales or not, and these days, you should be active on at least one social media outlet.
- Consider how many people, of all ages, do you see on a smart phone each day?
- How many people do you see with a desktop computer at their home or work desk?
Today, it is vital for businesses to create opportunities and communication through new channels, like social media.
- Why? These outlets create more opportunities for conversations between businesses and customers. Yes, it can be overwhelming, but time management can help curb that.
- How? Whether it’s 1 a.m. or 6 p.m., customers have the opportunity to ask questions, post feedback, review and more on their own time. The same goes for the business owner or marketing manager. You can respond, when you have time. You can now schedule posts, when you have time. If you’re an overachiever, you can schedule, today, your posts for the next month by utilizing content management systems like Hootsuite or Facebook tools.
However, remember, you don’t have to be on every social media channel. Find what fits your business!
- Is your product visual? Use Instagram!
- Is your product related to retail or DIY projects? Use Pinterest!
- If your market is millennials, create a Twitter account and post daily or more!
- If you’re not sure where you fit, start with Facebook. Everyone is already there having conversations, so join in and post shareable content regularly!
This list could go on and on….
Nowadays, marketing is personal. What do we mean?
- Do you eat at a restaurant because it was recommended by a friend?
- Do you buy clothes because you admired it on someone else and asked where they purchased it?
- Do you read reviews?
If you answered yes to any of the questions above, you proved marketing is personal. Marketing is about knowing our customers. What do they like? What do they not like? Read their reviews. Thank customers for their feedback. Reward loyal customers and referrals. Customers have their connections, who have more connections and so forth. They hold the strings to our success or our downfall. Encourage participation and create engagement!
Most social media outlets are free, and if you’re not utilizing these free marketing opportunities, customers are questioning your existence. Stay in the loop and don’t miss the boat!